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Which do I Choose? Blog or Website? I’ve been asked this question several times over the last few months with my new clients in Sarasota. I usually recommend a blog over a traditional html website in most cases, but it’s not for the reason you are probably thinking.
If there is one universal thing that plagues small businesses, it’s finding and motivating employees. In this article, I share a recent discussion with a friend who is looking to grow her own law firm, and some tips and tricks I have learned along the way.
Sure the idea of telecommuting, remote work, and virtual teams sounds sexy sometimes. Hell, who dosen’t want to work in their underwear? However the reality is often no walk in the park. Here are a few lessons learned the hard way.
Some strategies for marketing a new company when the original parent company has a horrible reputation.
I’m over Twitter. Don’t get me wrong - I still have it, I’m still collecting followers, and I still throw up a new tweet when I write an article. But other than that, the twetals have fallen off the twose.
An article from one of my buddies on best practices and statistics for email marketing. What to do, what not to do, and some actual stats on open rates and deliverability. A refreshing change and straight answer.
Our first guest post is going to be from Chris Thompson. Chris and I worked together a while back with Rich Schefren, one of the big name IM gurus. He was then the marketing director and responsible for organic traffic, CPC, CPA, and business development. Like me, he has since moved on. Unlike me, he is now a fancy-pants COO at the Invidia Group.
We talk about the difference between a marketer who focuses on strategy vs one who is an expert in execution. Yes we are different, and no we can’t all do both.
Subtitle: The science behind why you suck… and finding a happy medium.
We discuss the use of metrics when building and tweaking your marketing strategy. How it sucks to define the metrics, collect them, and interpret them. And why you would be an idiot to not do it anyway.
I show the use of inappropriate humor with a humiliating story involving my penis, an unsympathetic doctor, and a giggle.
