Hiya kids! Long time no see! Just wanted to drop a quick update to let you know that a new series of articles are coming soon. I’ve been pretty busy over the last 6 months at my latest stint back in the corporate world. I can’t share what I do because…well I don’t know, but they told me not to. I can tell you that I’m a fancy pants, and I can tell you that [...]

We continue the series on the small business lifecycle with a discussion on how to meet skyrocking demand during the growth stage of your business.

This article is going to be about Accelerating the Tipping Point. If you remember, one of the things we discussed in the Introduction Phase was targeting the innovators, early-adopters, and influencers. In this phase, we are going to start to leverage those relationships to help pass our message to the mass market.

This article will serve as the jump point for our discussion of differentiating your business during the growth phase of the industry lifecycle.

We are going to wrap it up the introduction phase of marketing series with a discussion on using the data you collected to further refine your strategy and tactics while you are in the heat of battle.

This article is the third installment of differentiating yourself in the the introduction phase of the market lifecycle. In it, we will discuss several options for defining, qualifying, and surveying your target market.

In this article we discuss the use of PR to help build awareness about your product in the introduction phase. Targeting influencers and early-adopters, Finding the Players, and Getting the Word Out

In this article we begin to discuss strategies and tactics you can use to differentiate yourself in the Introduction phase of the lifecycle.

This article is all about the goals of marketing in the introduction stage. We will then spend an article on each of the sub-goals within this phase and some strategies and tactics to achieve them.

In this first article of the series on standing out in your market, we cover the basics of the product/industry lifecycle and explain some of the identifying factors of each. In later articles in the series, we will call out specific strategies and tactics that you can use depending on what stage you find yourself in.