Evil Genius is Back and Kickin’ it Old School BEEYOCH!

An article by TheEvilGenius    No Comments

Time to bust out a 40 and brush off the obscure gang signs – the separation from corporate America is official!

 Now that there is no risk of me getting fired for saying something off color, I can share details. (yes I was asked by the CEO to disband Evil Genius Interactive and shut down Evil Genius TV…and to think, those are the tamest of our sites..lol)

Where have I been?

For the last year, I have been Senior Director of Online Tax Prep for Jackson Hewitt.  In plain English, I ran the online tax business for the second largest tax preparer in the world.   It would be fancy if not for the fact that the online team for such a large company was actually smaller than my own business and most of yours…. Granted the marketing and development budget was a hell of lot more, and I was responsible for the P&L which measured in millions, but it was still a shop of 1-2 people running the show.

I really do wish the company the best.  I think the future of the industry is going to play out a little differently than they think, but that’s their business now, not mine….although I plan to keep a close watch on how it plays out.  I also plan to become an affiliate partner driving the industry leads (whether to JH or their competition) because everyone in that market is paying a CRAZY amount per lead!    

Those of you with the big ass lists, pay attention when I write up that article.  These players pay out a HELL of a lot more than the nickel dime commissions  you are getting on places like ClickBank.

So now what?

Well, I have now officially been an entrepreneur several times, worked at several small startups, a few mid-size pre-IPO companies, small “major” corporations, and large Fortune 500 companies.  I have also come full-circle in my own career.  I am now back in entrepreneur mode myself, both here at Evil Genius Interactive doing marketing, eCommerce and SEO , and a new veterinary hospice and euthanasia business with my wife called Pets Remembered.

The next series of articles I am planning will center around different business strategies and ways to approach the same problem from several different perspectives.   I am hoping this will be both enlightening for myself, but also useful for you.  I haven’t spent a lot of time comparing how different strategies and tactics work across the spectrum of business size, but my instincts are telling me there is a lot to be learned.

So that’s it for now.  I’m glad to be back with you

As always, let me know if there is anything you would like me to write about. Like penises, lesbian horse stories, or Jennifer Lopez.

Be cool.

JJ