Sep
18
2011

Evil Genius is Back and Kickin’ it Old School BEEYOCH!

Time to bust out a 40 and brush off the obscure gang signs – the separation from corporate America is official!

 Now that there is no risk of me getting fired for saying something off color, I can share details. (yes I was asked by the CEO to disband Evil Genius Interactive and shut down Evil Genius TV…and to think, those are the tamest of our sites..lol)

Where have I been?

For the last year, I have been Senior Director of Online Tax Prep for Jackson Hewitt.  In plain English, I ran the online tax business for the second largest tax preparer in the world.   It would be fancy if not for the fact that the online team for such a large company was actually smaller than my own business and most of yours…. Granted the marketing and development budget was a hell of lot more, and I was responsible for the P&L which measured in millions, but it was still a shop of 1-2 people running the show.

I really do wish the company the best.  I think the future of the industry is going to play out a little differently than they think, but that’s their business now, not mine….although I plan to keep a close watch on how it plays out.  I also plan to become an affiliate partner driving the industry leads (whether to JH or their competition) because everyone in that market is paying a CRAZY amount per lead!    

Those of you with the big ass lists, pay attention when I write up that article.  These players pay out a HELL of a lot more than the nickel dime commissions  you are getting on places like ClickBank.

So now what?

Well, I have now officially been an entrepreneur several times, worked at several small startups, a few mid-size pre-IPO companies, small “major” corporations, and large Fortune 500 companies.  I have also come full-circle in my own career.  I am now back in entrepreneur mode myself, both here at Evil Genius Interactive doing marketing, eCommerce and SEO , and a new veterinary hospice and euthanasia business with my wife called Pets Remembered.

The next series of articles I am planning will center around different business strategies and ways to approach the same problem from several different perspectives.   I am hoping this will be both enlightening for myself, but also useful for you.  I haven’t spent a lot of time comparing how different strategies and tactics work across the spectrum of business size, but my instincts are telling me there is a lot to be learned.

 

So that’s it for now.  I’m glad to be back with you 🙂

As always, let me know if there is anything you would like me to write about. Like penises, lesbian horse stories, or Jennifer Lopez.

Be cool.

 

JJ

About the Author:

Leave a comment