New Articles Coming Soon

An article by TheEvilGenius    1 Comment

Hiya kids!

Long time no see! Just wanted to drop a quick update to let you know that a new series of articles are coming soon. I’ve been pretty busy over the last 6 months at my latest stint back in the corporate world. I can’t share what I do because…well I don’t know, but they told me not to. I can tell you that I’m a fancy pants, and I can tell you that the company I work for is the second largest in their industry. Other than that, it’s super double extra top secret.

…anyway.

As luck would have it, or more precisely, the way I planned it, my personal interests and work are overlapping for a little while. I have some breathing room to create a new product and marketing strategy and I am going to dive into something I have always found interesting. Gaming.

If you have ever played a MMORPG (Warcraft, Rift, Lotro, etc) You know that these games are incredible at creating an engaging environment. So much so that the medical community is trying to get game or virtual world addiction as a new classification.

What I am going to try to uncover in a series of articles is what we can learn about creating a compelling offer/product/experience that will keep customers coming back for more…and more… and more.

Hopefully it will be a fun ride. It’s going to take a little time to get back into the fun groove. I’ve already started a few and while they are heavy on the analysis, they are a bit light in the britches in terms of humor. I’ll work on it.

Aight. That’s it. Stay tuned, and as always. Be cool.

JJ