In this article we discuss using emotional wants, versus logical needs to ratchet up the profit margin.

I came up with the idea for this article while surfing for some new books on Amazon. I was looking for a book on the great depression, and accidentally typed “everyones poop” instead of “everyones poor.” Results were hilarious.

A call for some honesty. How Even the Biggest IM “gurus’ are closer to your local dentist than they are to a Rock Star…and let me prove it to you.

This article is about using humor in marketing. When to use it, how to use it, and equally importanly how NOT to use it. 6 Tips I have learned from brutal experience.

I read a lot. Becuase of that, I have some very strong opinons on books I like, and books I don’t like. In line with this, I’ve started adding a few book recommentations to the bottom of each new article I write.

We combine 2 of my favoirte topics. Thongs and Business! Why Venus may be making a mistake by getting rid of thong bikinis, even if they represent a small portion of sales.

Me, Saddam, and Mel Gibson..Can you Tell them Apart?

When I started looking at the stimulus package, I imagined having a conversation with a 10 y.o. about it. As an MBA, how would I explain it simply and what questions would they ask?

The title says it all. Star Wars: Retold (by someone who hasn’t seen it)

This article is going to be about Accelerating the Tipping Point. If you remember, one of the things we discussed in the Introduction Phase was targeting the innovators, early-adopters, and influencers. In this phase, we are going to start to leverage those relationships to help pass our message to the mass market.