An article from one of my buddies on best practices and statistics for email marketing. What to do, what not to do, and some actual stats on open rates and deliverability. A refreshing change and straight answer.

Our first guest post is going to be from Chris Thompson. Chris and I worked together a while back with Rich Schefren, one of the big name IM gurus. He was then the marketing director and responsible for organic traffic, CPC, CPA, and business development. Like me, he has since moved on. Unlike me, he is now a fancy-pants COO at the Invidia Group.