In this article we discuss using emotional wants, versus logical needs to ratchet up the profit margin.

There is a huge debate on the “best” way to decide what product/service to create and a LOT of people including the gurus not eating their own dog food. I know. I’ve seen it first hand. Basically in comes down to two different models.

Subtitle… Are Internet Guru’s for real? I have to be honest… Over the last few months I have been following two paths.  One towards getting EGI off the ground with the ultimate goal of teaming up with my buddies for a big launch in a year or so when they get their act together, the other is looking for a “real” job, or at least, as real as I get. The latter path has led [...]