In the first part of this article, we discussed the different fundamentals you need to serve as the basis to your identity kit. In this article, we will dive into some suggested elements of an identity kit and how to get started creating them.

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One of the most overlooked marketing tenants is consistency. Both large and small companies alike are guilty of this cardinal sin of neglect. In this first part of the series we will discuss what you need before you even get started with your identity kit.