Browsing articles tagged with " jj kennedy"
Nov
12
2009

New Evil Genius Interactive Commercial

EGI Commercial

check out the new Evil Genius Interactive commercial. Hope you dig it! Tell your friends!

Jul
21
2009

Managing the Lowbies

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If there is one universal thing that plagues small businesses, it’s finding and motivating employees. In this article, I share a recent discussion with a friend who is looking to grow her own law firm, and some tips and tricks I have learned along the way.

Jul
17
2009

The Perils of Remote Teaming

britney_starbucks

Sure the idea of telecommuting, remote work, and virtual teams sounds sexy sometimes. Hell, who dosen’t want to work in their underwear? However the reality is often no walk in the park. Here are a few lessons learned the hard way.

Jul
13
2009

MARKETING A LESS-THAN-FRIENDLY SPINOFF

big-dog-little-dog

Some strategies for marketing a new company when the original parent company has a horrible reputation.

Mar
30
2009

eMail Marketing : Best practices, Tips, and Actual Useful Statistics

sexy-mail

An article from one of my buddies on best practices and statistics for email marketing. What to do, what not to do, and some actual stats on open rates and deliverability. A refreshing change and straight answer.

Mar
18
2009

Marketing strategists VS Marketing executionalists – Part 1

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We talk about the difference between a marketer who focuses on strategy vs one who is an expert in execution. Yes we are different, and no we can’t all do both.

Feb
16
2009

The Thong that Sank a Thousand Ships

We combine 2 of my favoirte topics. Thongs and Business! Why Venus may be making a mistake by getting rid of thong bikinis, even if they represent a small portion of sales.

Feb
15
2009

Me, Saddam, and Mel Gibson..Can you Tell them Apart?

Me, Saddam, and Mel Gibson..Can you Tell them Apart?

Feb
13
2009

The Stimulus Package explained by an MBA to a 3rd Grader

When I started looking at the stimulus package, I imagined having a conversation with a 10 y.o. about it. As an MBA, how would I explain it simply and what questions would they ask?

Feb
11
2009

Small Business Marketing – Growth Stage 3.a: Accelerating the Tipping Point

This article is going to be about Accelerating the Tipping Point. If you remember, one of the things we discussed in the Introduction Phase was targeting the innovators, early-adopters, and influencers. In this phase, we are going to start to leverage those relationships to help pass our message to the mass market.

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