check out the new Evil Genius Interactive commercial. Hope you dig it! Tell your friends!

Some strategies for marketing a new company when the original parent company has a horrible reputation.

Our first guest post is going to be from Chris Thompson. Chris and I worked together a while back with Rich Schefren, one of the big name IM gurus. He was then the marketing director and responsible for organic traffic, CPC, CPA, and business development. Like me, he has since moved on. Unlike me, he is now a fancy-pants COO at the Invidia Group.

We talk about the difference between a marketer who focuses on strategy vs one who is an expert in execution. Yes we are different, and no we can’t all do both.

Subtitle: The science behind why you suck… and finding a happy medium.

We discuss the use of metrics when building and tweaking your marketing strategy. How it sucks to define the metrics, collect them, and interpret them. And why you would be an idiot to not do it anyway.

I show the use of inappropriate humor with a humiliating story involving my penis, an unsympathetic doctor, and a giggle.

In this article we discuss using emotional wants, versus logical needs to ratchet up the profit margin.

We combine 2 of my favoirte topics. Thongs and Business! Why Venus may be making a mistake by getting rid of thong bikinis, even if they represent a small portion of sales.

This article is going to be about Accelerating the Tipping Point. If you remember, one of the things we discussed in the Introduction Phase was targeting the innovators, early-adopters, and influencers. In this phase, we are going to start to leverage those relationships to help pass our message to the mass market.

In this article we discuss the use of PR to help build awareness about your product in the introduction phase. Targeting influencers and early-adopters, Finding the Players, and Getting the Word Out