In this article we discuss the use of PR to help build awareness about your product in the introduction phase. Targeting influencers and early-adopters, Finding the Players, and Getting the Word Out

In this article we begin to discuss strategies and tactics you can use to differentiate yourself in the Introduction phase of the lifecycle.

This article is all about the goals of marketing in the introduction stage. We will then spend an article on each of the sub-goals within this phase and some strategies and tactics to achieve them.

In this first article of the series on standing out in your market, we cover the basics of the product/industry lifecycle and explain some of the identifying factors of each. In later articles in the series, we will call out specific strategies and tactics that you can use depending on what stage you find yourself in.

Is there a way to use relevant trends to drive traffic to your site or blog? In this article we discuss different options to take advantage of hot topics when developing your articles and posts.

Having a mass of customer evangelists is the holy grail of social marketing (think Apple or Warcraft). While it is difficult to plan this type of support, it is not impossible. In this article, we outline a few ways to make it happen.

When you post a new article to your blog, there is function (in wordpress) where it automatically sends a message out to various blog directories letting them know of your new post. That’s a Ping. I don’t need to tell you that this is great for traffic.