Subtitle: The science behind why you suck… and finding a happy medium.

We discuss the use of metrics when building and tweaking your marketing strategy. How it sucks to define the metrics, collect them, and interpret them. And why you would be an idiot to not do it anyway.

We are going to wrap it up the introduction phase of marketing series with a discussion on using the data you collected to further refine your strategy and tactics while you are in the heat of battle.