This article will serve as the jump point for our discussion of differentiating your business during the growth phase of the industry lifecycle.

In this article we discuss the use of PR to help build awareness about your product in the introduction phase. Targeting influencers and early-adopters, Finding the Players, and Getting the Word Out

This article is all about the goals of marketing in the introduction stage. We will then spend an article on each of the sub-goals within this phase and some strategies and tactics to achieve them.