In this article we begin to discuss strategies and tactics you can use to differentiate yourself in the Introduction phase of the lifecycle.

In this first article of the series on standing out in your market, we cover the basics of the product/industry lifecycle and explain some of the identifying factors of each. In later articles in the series, we will call out specific strategies and tactics that you can use depending on what stage you find yourself in.

Having a mass of customer evangelists is the holy grail of social marketing (think Apple or Warcraft). While it is difficult to plan this type of support, it is not impossible. In this article, we outline a few ways to make it happen.