Browsing articles tagged with " strategy"
May
3
2011

New Articles Coming Soon

child-very-excited

Hiya kids! Long time no see! Just wanted to drop a quick update to let you know that a new series of articles are coming soon. I’ve been pretty busy over the last 6 months at my latest stint back in the corporate world. I can’t share what I do because…well I don’t know, but they told me not to. I can tell you that I’m a fancy pants, and I can tell you that [...]

Mar
18
2009

Marketing strategists VS Marketing executionalists – Part 1

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We talk about the difference between a marketer who focuses on strategy vs one who is an expert in execution. Yes we are different, and no we can’t all do both.

Mar
9
2009

Marketing Strategy Metrics: Supermodels vs. The Band Geeks

librarian

Subtitle: The science behind why you suck… and finding a happy medium.

We discuss the use of metrics when building and tweaking your marketing strategy. How it sucks to define the metrics, collect them, and interpret them. And why you would be an idiot to not do it anyway.

Jan
16
2009

Small Business Marketing Part 1: Lifecycles – Startup, Growth, Maturity, Decline

In this first article of the series on standing out in your market, we cover the basics of the product/industry lifecycle and explain some of the identifying factors of each. In later articles in the series, we will call out specific strategies and tactics that you can use depending on what stage you find yourself in.

Oct
4
2008

Getting Started, Discovering your Path, and Upcoming Series Overview

This video discusses options for starting your business and discovering the best type of business for you

Sep
7
2008

Welcome Video and Lifestyle vs. Money

Here is the first video blog post. Check it out. We welcome you to the site, give you a few reasons to stick around, and then hop into a discussion on choosing a lifestyle versus choosing more money   If you liked this video, please feel free to join the RSS or to share it below